| Kony 2012: the burnout of a social media meteor Apr 23rd 2012, 21:42  By Sharon Waxman | Reuters – 23 mins ago LOS ANGELES (TheWrap.com) - Kony 2012, the movement that streaked across global media like a righteous comet in early March, was meant to shake the world with a night of action on April 20, last Friday. But Cover the Night fizzled. "Paltry turnouts on Friday at locations across north America, Europe and Australia left cities largely unplastered and the movement's credibility damaged," wrote the Guardian, one of the few news outlets to actually cover the lack of action. Sure, there were some activists who put up posters. A few. The Kony 2012 website posted a slick video about it. But by Sunday night, the video had only 108,531 views, a pittance compared to the 88 million-plus who viewed the original documentary and were inspired to join up. On my street in Santa Monica, one lone Kony poster was left hugging a tree on Sunday. My daughter Alexandra, a student at Columbia University who has been wearing a red Kony bracelet since March, wrote me sheepishly that she was busy in the library and came late to the Friday night event. "No one showed up :( ," she wrote. "It was quite sad. Even Fox called (an organizer) that day to ask if they could interview students on campus and they never showed up, either... don't know what that says about the movement." Julie Halpin, a spokeswoman for Invisible Children, the group behind the anti-Kony effort, disagreed that Cover the Night failed. "For Invisible Children, Cover the Night was a huge success," she told me on Monday. "People all over the country and all over the world participated. But the mainstream media didn't cover it the way they covered the first video. So it's a perception." In fact, the mainstream media didn't cover it at all. To me, Kony 2012 was another extraordinary step in testing the boundaries of social media. The movement took an issue from zero public awareness to headline news in every major news outlet to the embrace of the White House, fueled by the enthusiasm of hundreds of thousands of kids across the nation. But it didn't last. Quickly came the wolves of the internet, who howled about how the nonprofit spent its money, criticized the naivete of the activists and questioned the utility of the protest. The web-savvy activists of Kony 2012 reacted quickly, but the pressure took its toll. The founder of the movement, Jason Russell, collapsed. He was arrested in San Diego, detained by police and hospitalized after witnesses saw him running through streets in his underwear, screaming and banging his fists on the pavement. Said a spokesman at the time: "The past two weeks have taken a severe emotional toll on all of us, Jason especially, and that toll manifested itself in an unfortunate incident yesterday." That, combined with the criticism, turned the newfound zeal of some into tempered curiosity. Or did the kids just get bored? I asked my 18-year-old, who had pronounced the original 29-minute video one of the most important films he'd ever seen. "Once I started hearing negative things, I thought, 'I don't feel as strongly as I did,'" Jeremy told me. "But what he (Jason Russell) did, and the idea definitely overpowers anything else." But not enough to make him participate. "I guess not," he said. My daughter wrote that the problem was timing. "Personally, I think the event should have taken place a week after they leaked the video because most people just forgot about it." Indeed. The fizzling of Kony says a lot about our era of short attention spans. Also telling: The comments on the new Kony video on Youtube had been disabled. And Cover the Night was framed not as crowning effort but as merely the next step in the effort to bring the Ugandan warlord to justice. We'll see whether that's the case. 
[ [ [['A picture is worth a thousand words', 5]], 'http://news.yahoo.com/why-facebook-bought-instagram-4-theories-160400376.html', '[Related: Why Facebook bought Instagram: 4 theories]', ' ', '630', ' ', ' ', ], [ [['He was in shock and still strapped to his seat', 9]], 'http://contributor.yahoo.com/join/yahoonews_virginiabeach', '[Did you witness the jet crash? Share your story with Yahoo! News]', ' ', '630', ' ', ' ', ], [ [['A JetBlue flight from New York to Las Vegas', 3]], 'http://yhoo.it/GV9zpj', '[Related: View photos of the JetBlue plane in Amarillo]', ' ', '630', ' ', ' ', ], [ [['Dick Clark', 11]], 'http://news.yahoo.com/photos/dick-clark-dies-at-82-slideshow/', 'Click image to see more photos', 'http://l.yimg.com/a/p/us/news/editorial/c/21/c217c61aa2d5872244c08caa13c16ec5.jpeg', '500', ' ', 'Reuters', ], [ [['the 28-year-old neighborhood watchman who shot and killed', 15]], 'http://news.yahoo.com/photos/white-house-stays-out-of-teen-s-killing-slideshow/', 'Click image to see more photos', 'http://l.yimg.com/cv/ip/ap/default/120411/martinzimmermen.jpg', '630', ' ', 'AP', ], [ [['Titanic', 7]], 'http://news.yahoo.com/titanic-anniversary/', ' ', 'http://l.yimg.com/a/p/us/news/editorial/b/4e/b4e5ad9f00b5dfeeec2226d53e173569.jpeg', '550', ' ', ' ', ], [ [['He was in shock and still strapped to his seat', 6]], 'http://news.yahoo.com/photos/navy-jet-crashes-in-virginia-slideshow/', 'Click image to see more photos', 'http://l.yimg.com/cv/ip/ap/default/120406/jet_ap.jpg', '630', ' ', 'AP', ], [ [['xxxxxxxxxxxx', 11]], 'http://news.yahoo.com/photos/russian-grannies-win-bid-to-sing-at-eurovision-1331223625-slideshow/', 'Click image to see more photos', 'http://l.yimg.com/a/p/us/news/editorial/1/56/156d92f2760dcd3e75bcd649a8b85fcf.jpeg', '500', ' ', 'AP', ] ] [ [ [[' the 28-year-old neighborhood watchman who shot and killed', 4]], '28924649', '0' ], [ [['because I know God protects me', 14], ['Brian Snow was at a nearby credit union', 5]], '28811216', '0' ], [ [['The state news agency RIA-Novosti quoted Rosaviatsiya', 6]], '28805461', '0' ], [ [['measure all but certain to fail in the face of bipartisan', 4]], '28771014', '0' ], [ [['matter what you do in this case', 5]], '28759848', '0' ], [ [['presume laws are constitutional', 7]], '28747556', '0' ], [ [['has destroyed 15 to 25 houses', 7]], '28744868', '0' ], [ [['short answer is yes', 7]], '28746030', '0' ], [ [['opportunity to tell the real story', 7]], '28731764', '0' ], [ [['entirely respectable way to put off the searing constitutional controversy', 7]], '28723797', '0' ], [ [['point of my campaign is that big ideas matter', 9]], '28712293', '0' ], [ [['As the standoff dragged into a second day', 7]], '28687424', '0' ], [ [['French police stepped up the search', 17]], '28667224', '0' ], [ [['Seeking to elevate his candidacy back to a general', 8]], '28660934', '0' ], [ [['The tragic story of Trayvon Martin', 4]], '28647343', '0' ], [ [['Karzai will get a chance soon to express', 8]], '28630306', '0' ], [ [['powerful storms stretching', 8]], '28493546', '0' ], [ [['basic norm that death is private', 6]], '28413590', '0' ], [ [['songwriter also saw a surge in sales for her debut album', 6]], '28413590', '1', 'Watch music videos from Whitney Houston ', 'on Yahoo! Music', 'http://music.yahoo.com' ], [ [['keyword', 99999999999999999999999]], 'videoID', '1', 'overwrite-pre-description', 'overwrite-link-string', 'overwrite-link-url' ] ]  | |
沒有留言:
張貼留言