Attending a Giants game? Skip printing tickets at home and use a StubHub mobile ticket for admittance instead. The new service from eBay-owned ticket marketplace StubHub will update its mobile applications for iPhone and Android with support for mobile ticketing Thursday. Major League Baseball's San Francisco Giants is the first organization to partner with StubHub. The Giants will begin accepting mobile tickets at its Thursday, August 25 game against the Houston Astros. Additional markets are said to follow in the months ahead.
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With the update, fans who purchase tickets from StubHub -- on the web or via mobile app -- can access mobile equivalents in the "My Account" section of StubHub's iPhone and Android apps. App users can then show a bar code on their phones in lieu of a printed ticket for admittance into AT&T Park.
StubHub, explains director of product Mats Nilsson, is the first ticketing company to introduce a fully-functional large-scale mobile ticketing system. The reason, he says, is because the company has the technological know-how and industry relationships required to bring something like this to market.
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Nilsson says that beyond giving customers a more convenient way to access and use tickets, StubHub hopes to use the mobile ticketing system as a means to learn more about its buyers.
The release also marks an ongoing war of innovation between ticketing companies. Tuesday, Ticketmaster introduced interactive seat maps with Facebook integration.
StubHub invited Mashable to preview the technology at Tuesday's Giants game against the San Diego Padres at AT&T Park in San Francisco.
The system, designed to add a new layer of convenience to the ticket buying and admittance process, has its quirks. Regulations require StubHub to show the legalese on each mobile ticket, which means app users will need to zoom in and enlarge the barcode on a phone's screen before presenting it at check in.
Guests who opt to redeem mobile tickets will also receive small paper printouts after their tickets are scanned. The printout is meant to ensure that guests can access seats and gain reentry without having to again show a phone to stadium staffers.
Altogether, the new mobile ticketing features should appeal to StubHub ticket buyers. StubHub customers, says Nilsson, have clamored for mobile tickets ever since the company debuted its first mobile application for iPhone.
This story originally published on Mashable here.
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