Yahoo! News: Internet News: Beyonce's Baby Revelation Breaks Tweet Record (Mashable)

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Beyonce's Baby Revelation Breaks Tweet Record (Mashable) Aug 29th 2011, 18:28 MTV's 2011 Video Music Awards (VMAs) were a huge hit on TV and online. According to Twitter's global PR team, Beyonce's baby reveal at 10:35 p.m. ET gave Twitter a record bump of Women's World Cup, Japan's New Year or Osama bin Laden's death. [More from Mashable: MTV Video Music Awards 2011: 5 Captivating Moments [VIDEOS]] We talked with MTV last week about their social strategy for the VMAs, which included a highly refined second-screen experience focused on keeping people talking online and watching on TV. It looks like the strategy paid off. According to 30-year-old network. The VMAs are famous for creating buzzed-about moments -- from Madonna in a wedding dress to Lady Gaga in a meat dress -- but since 2009, the award show has had a particularly influential run on Twitter. [More from Mashable: 10 Must-Follow Spoof Tech & Social Media Twitter Accounts] SEE ALSO: 5 Captivating Moments from the 2011 VMAs [VIDEOS] MTV provided us with a few additional stats from the show:

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